# stoke — Brand & Landing Design

> _The operator's hand on the forge._

A complete brand identity and marketing landing page for **stoke**, the CLI for the
Heavy Duty Forgejo forge. Designed from the codebase itself — every command group,
install path, and principle on the page maps to something the tool actually does.

## 🔗 Figma

**[stoke — Brand & Landing (Figma)](https://www.figma.com/design/q6bYh7pRChTbg0diKAVrcS/stoke-Brand-Landing)**

The file has four pages:

| Page | Contents |
| --- | --- |
| `01 · Brand System` | Logo lockup + ember spark mark, 14-token color palette, type scale, voice & principles |
| `02 · Landing — Desktop` | Full 1440px landing: nav, hero, ecosystem strip, command showcase, philosophy split, install, CTA, footer |
| `03 · Landing — Mobile` | 390px responsive landing |
| `04 · Assets & Components` | Command-group icon set (24px line) + generated-asset gallery |

![Landing preview](../assets/preview-landing.png)

## Concept

`stoke` is named after the act of feeding and tending a fire. The identity takes that
literally: a working **forge** — controlled heat, hot steel, precision — rendered as
hot ember on near-black anthracite. Industrial craft meets modern dev tool. The product
principle from the README ("every real operation performed against Forgejo becomes a new
CLI command") is the spine of the page.

### Color — ember on anthracite

| Token | Hex | Use |
| --- | --- | --- |
| `bg/base` | `#0C0A09` | Anthracite canvas |
| `bg/raised` | `#1A1614` | Raised surfaces |
| `bg/inset` | `#14100E` | Wells / code blocks |
| `border/subtle` | `#2A2320` | Hairlines |
| `border/ember` | `#3A2A1E` | Warm edges |
| `ember/red` | `#E2452B` | Deep heat |
| `ember/orange` | `#FF6A2C` | **Primary** · CTAs |
| `ember/amber` | `#FFB347` | Bright heat · command text |
| `hot/white` | `#FFF3E6` | White-hot highlight |
| `steel/blue` | `#3B6EA5` | Quench accent · links / URLs |
| `text/primary` | `#F5EDE6` | Primary text |
| `text/secondary` | `#A89A8E` | Secondary text |
| `text/muted` | `#6B5F56` | Meta / muted |
| `text/onEmber` | `#1A0E06` | Text on ember fills |

### Type

- **Archivo** (Black / SemiBold) — geometric-industrial display & headings, tight tracking
- **Inter** (Regular / Medium) — body copy
- **JetBrains Mono** — everything command-flavored (it's a CLI): prompts, flags, install snippets

### Logo

An **ember spark** mark — a four-point spark that reads as both a flame and a striker
feeding the forge — set over a warm glow, locked up with a heavy lowercase `stoke`
wordmark. Vector source in [`assets/logo-mark.svg`](../assets/logo-mark.svg).

## Page structure (desktop)

1. **Nav** — logo, section links, `Get started`
2. **Hero** — forge backdrop, `Every operation becomes a command.`, copy-able `apt-get install stoke`, CTAs
3. **Ecosystem strip** — the six repos the forge manages: `box · rig · cast · infra · handbook · incubator`
4. **Command showcase** — a live, syntax-colored `stoke` terminal session + cards for all 7 command groups (auth, repo, pr, issue, branch, org, user) with real example commands and command counts
5. **Philosophy split** — "Built for the hand on the forge" with the operator image + feature checklist (apt-native, 0600 tokens, batch import, dogfooded)
6. **Install** — apt (recommended) and from-source code cards, with the Node ≥ 22.12 note
7. **CTA band** — `Feed the forge.` over ember texture
8. **Footer** — logo, link columns, forge URL, version

## Assets

All imagery generated with **Artlist** (Seedream 5.0 Pro for stills, Kling 1.6 for the
ambient loop) and embedded in the Figma file.

| File | What |
| --- | --- |
| `assets/hero-forge.png` | 2048×878 · 21:9 hero backdrop — glowing coals, hot steel, sparks |
| `assets/operator-hand.png` | 3:2 — a hand stoking coals (philosophy section) |
| `assets/ember-texture.png` | 21:9 — molten ember bed (CTA / section backdrops) |
| `assets/ember-loop.mp4` | 5s ambient ember loop (bonus motion asset) |
| `assets/logo-mark.svg` | Ember spark logo mark (vector) |
| `assets/preview-landing.png` | Full desktop landing render |
| `assets/preview-brand.png` | Brand system page render |

## Notes

- This PR was opened with `stoke pr create` — the tool designing its own storefront.
- Nothing here changes the CLI; it adds a `docs/` design record + `assets/`.