forked from heavy-duty/stoke
93 lines
4.3 KiB
Markdown
93 lines
4.3 KiB
Markdown
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# stoke — Brand & Landing Design
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> _The operator's hand on the forge._
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A complete brand identity and marketing landing page for **stoke**, the CLI for the
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Heavy Duty Forgejo forge. Designed from the codebase itself — every command group,
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install path, and principle on the page maps to something the tool actually does.
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## 🔗 Figma
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**[stoke — Brand & Landing (Figma)](https://www.figma.com/design/q6bYh7pRChTbg0diKAVrcS/stoke-Brand-Landing)**
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The file has four pages:
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| Page | Contents |
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| --- | --- |
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| `01 · Brand System` | Logo lockup + ember spark mark, 14-token color palette, type scale, voice & principles |
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| `02 · Landing — Desktop` | Full 1440px landing: nav, hero, ecosystem strip, command showcase, philosophy split, install, CTA, footer |
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| `03 · Landing — Mobile` | 390px responsive landing |
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| `04 · Assets & Components` | Command-group icon set (24px line) + generated-asset gallery |
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## Concept
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`stoke` is named after the act of feeding and tending a fire. The identity takes that
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literally: a working **forge** — controlled heat, hot steel, precision — rendered as
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hot ember on near-black anthracite. Industrial craft meets modern dev tool. The product
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principle from the README ("every real operation performed against Forgejo becomes a new
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CLI command") is the spine of the page.
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### Color — ember on anthracite
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| Token | Hex | Use |
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| --- | --- | --- |
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| `bg/base` | `#0C0A09` | Anthracite canvas |
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| `bg/raised` | `#1A1614` | Raised surfaces |
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| `bg/inset` | `#14100E` | Wells / code blocks |
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| `border/subtle` | `#2A2320` | Hairlines |
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| `border/ember` | `#3A2A1E` | Warm edges |
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| `ember/red` | `#E2452B` | Deep heat |
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| `ember/orange` | `#FF6A2C` | **Primary** · CTAs |
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| `ember/amber` | `#FFB347` | Bright heat · command text |
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| `hot/white` | `#FFF3E6` | White-hot highlight |
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| `steel/blue` | `#3B6EA5` | Quench accent · links / URLs |
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| `text/primary` | `#F5EDE6` | Primary text |
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| `text/secondary` | `#A89A8E` | Secondary text |
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| `text/muted` | `#6B5F56` | Meta / muted |
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| `text/onEmber` | `#1A0E06` | Text on ember fills |
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### Type
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- **Archivo** (Black / SemiBold) — geometric-industrial display & headings, tight tracking
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- **Inter** (Regular / Medium) — body copy
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- **JetBrains Mono** — everything command-flavored (it's a CLI): prompts, flags, install snippets
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### Logo
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An **ember spark** mark — a four-point spark that reads as both a flame and a striker
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feeding the forge — set over a warm glow, locked up with a heavy lowercase `stoke`
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wordmark. Vector source in [`assets/logo-mark.svg`](../assets/logo-mark.svg).
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## Page structure (desktop)
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1. **Nav** — logo, section links, `Get started`
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2. **Hero** — forge backdrop, `Every operation becomes a command.`, copy-able `apt-get install stoke`, CTAs
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3. **Ecosystem strip** — the six repos the forge manages: `box · rig · cast · infra · handbook · incubator`
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4. **Command showcase** — a live, syntax-colored `stoke` terminal session + cards for all 7 command groups (auth, repo, pr, issue, branch, org, user) with real example commands and command counts
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5. **Philosophy split** — "Built for the hand on the forge" with the operator image + feature checklist (apt-native, 0600 tokens, batch import, dogfooded)
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6. **Install** — apt (recommended) and from-source code cards, with the Node ≥ 22.12 note
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7. **CTA band** — `Feed the forge.` over ember texture
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8. **Footer** — logo, link columns, forge URL, version
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## Assets
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All imagery generated with **Artlist** (Seedream 5.0 Pro for stills, Kling 1.6 for the
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ambient loop) and embedded in the Figma file.
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| File | What |
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| --- | --- |
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| `assets/hero-forge.png` | 2048×878 · 21:9 hero backdrop — glowing coals, hot steel, sparks |
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| `assets/operator-hand.png` | 3:2 — a hand stoking coals (philosophy section) |
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| `assets/ember-texture.png` | 21:9 — molten ember bed (CTA / section backdrops) |
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| `assets/ember-loop.mp4` | 5s ambient ember loop (bonus motion asset) |
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| `assets/logo-mark.svg` | Ember spark logo mark (vector) |
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| `assets/preview-landing.png` | Full desktop landing render |
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| `assets/preview-brand.png` | Brand system page render |
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## Notes
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- This PR was opened with `stoke pr create` — the tool designing its own storefront.
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- Nothing here changes the CLI; it adds a `docs/` design record + `assets/`.
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